Jaimi Jansen is Founder & CEO of Santa Cruz CORE Fitness + Rehab. As a result of a bike accident 10 years ago, she started as an early adopter of the integrative wellness model. She now runs 3 locations that have evolved into a medical company and practice management company. She provides marketing, accounting, leadership skills, client services, client education, and manages the team as well as practitioner education.
As a wellness advocate, Jaimi has been recognized nationally as Entrepreneur of the Year (2013 USASBE) and has started consulting, bringing her talents to the wellness industry and beyond. She is currently working with physicians, other medical and business professionals to improve their marketing, business development and organizational skills. Jaimi helps fellow visionaries leverage their time and talent to achieve their goals, and she finds that the greatest healing has come when individuals reach their highest potential.
Jaimi holds a BS Biochemistry and BA in Community Studies as well as certificates in nutrition, corrective exercise, and manual therapy modalities.
When riding my bike down from the University of California at Santa Cruz I was hit by a car. Little did I know at the time that the accident would be instrumental in my career choice. After five surgeries and numerous doctors appointments, I realized how crucial certain therapies were in achieving optimal health. Through my frustration of having to communicate to many practitioners the same story of my health, not to mention the time it took to get to my appointments everywhere, I dreamt of a place where I could go and everyone I needed to see was under one roof. I later became a personal trainer and decided to open an integrative wellness center June of 2009: Santa Cruz CORE Fitness + Rehab.
As an athlete and rehabilitation patient, I became aware that massage, personal training, physical therapy, and chiropractic are all integral modalities in achieving optimal health. Through my personal experiences and challenges, I have been able to learn how to be a better personal trainer and the importance of effective communication between my healing practitioners. Santa Cruz CORE embodies this. We have it all under one roof and we have something for everyone, wherever you are on your journey to achieving optimal health.